Our Process
How We Turn AI Into
Your Marketing Engine
A structured, transparent 5-stage process that transforms your brand into the most authoritative, AI-cited voice in your industry.
Our 5-Stage AI Marketing Process
Every stage is designed with precision — from understanding how AI models currently see your brand, to ensuring you're the first name they recommend.
Contextual Analysis
Before a single optimisation is made, we map your brand's entire digital footprint. We analyse how AI search engines — ChatGPT, Perplexity, Gemini, and others — currently understand and describe your business.
- Full AI brand audit across major LLM platforms
- Competitor citation analysis in generative search
- Keyword and entity gap identification
- Brand voice and messaging consistency review
- Current AI visibility baseline score
Deliverable: AI Visibility Audit Report with baseline score and opportunity map
Analysis Phase
Duration: 3–5 business days
Data Structuring Phase
Duration: 5–7 business days
Data Structuring
We implement advanced Schema.org markups and technical SEO specifically designed for AI agents — making your data machine-readable, highly authoritative, and easy for LLMs to cite.
- Schema.org markup (FAQPage, Article, Organization, Product)
- Canonical URL and crawlability optimisation
- Sitemap and robots.txt config for AI crawlers
- Knowledge Graph entity creation and linking
- Authority signal building (Wikipedia, Wikidata, press)
Deliverable: Structured data implementation report and validated markup
Semantic Integration
We align your content clusters with LLM training patterns — optimising for semantic proximity so your brand becomes the most logical, relevant answer to complex queries in your niche.
- Topic cluster architecture and pillar content strategy
- AI-optimised content creation and rewriting
- NLP entity enrichment across all content
- Internal linking for semantic authority flow
- Answer-engine optimised FAQs and definitions
Deliverable: Content cluster map and optimised content library
Semantic Phase
Duration: 7–14 business days
Validation Phase
Duration: 3–5 business days
AEO Validation
Rigorous cross-platform testing to verify your brand appears accurately in AI-generated responses. We probe ChatGPT, Perplexity, and Gemini with hundreds of queries to confirm citation accuracy and brand representation.
- 500+ query tests across all major AI platforms
- Citation accuracy and sentiment verification
- Brand mention accuracy and context review
- Competitive share-of-voice in generative results
- Iteration and refinement based on findings
Deliverable: AI Validation Report with citation rate and accuracy scores
Continuous GEO
AI algorithms evolve constantly. Our Generative Engine Optimisation (GEO) service monitors your AI visibility 24/7, recalibrates your strategy as models update, and ensures you maintain dominance in AI-driven search.
- Monthly AI visibility score reporting
- Algorithm change monitoring and rapid response
- Quarterly content refresh and entity updates
- Competitor displacement campaigns
- New AI platform onboarding as they emerge
Deliverable: Monthly GEO performance report and growth roadmap
Continuous GEO Phase
Ongoing — Monthly Retainer
Typical Project Timeline
A transparent view of how long each stage takes from kick-off to completion.
Contextual Analysis
Data Structuring
Semantic Integration
AEO Validation
Continuous GEO
* Timelines vary based on brand complexity and content scope
What You Get at the End
Tangible deliverables from every stage — not just strategy decks.
AI Visibility Score
A measurable baseline and ongoing score showing exactly how visible your brand is across AI platforms.
Structured Data Layer
Complete Schema.org markup implementation making your entire site machine-readable for AI agents.
Content Cluster Library
Optimised topic clusters and pillar content that trains AI models to cite your brand as an authority.
Validation Reports
Monthly citation accuracy reports across ChatGPT, Perplexity, Gemini, and emerging AI platforms.
Algorithm Alert System
Real-time alerts when AI models update, paired with an action plan to maintain your position.
Team AI Training
Hands-on sessions so your marketing team can maintain and grow AI visibility independently.